Faculty Profiles

Dr Dr. Muhammad Arslan Sarwar

Designation : Assistant Professor
Specialization : Marketing

Email : [email protected]


Dr. Muhammad Arslan Sarwar is working as an Assistant Professor in the Department of Management Sciences at the University Of Gujrat, Pakistan. He is having over 15 years of professional administration, marketing, teaching, and training experience. He holds a Ph.D. in Marketing from Malaysia, MS in International Marketing from England, and MBA from Pakistan. Previously, he had worked in various foreign and Pakistani institutes i.e. worked at TK Maxx, England as FL Manager, worked as a marketing and training consultant at Pakeeza Dairies in England, worked as an Administrator at Rasheed Memorial Hospital, Pakistan, and worked as Lecturer at Jinnah Postgraduate College & University of Gujrat. He has managed multidimensional tasks, conducted various research seminars, training sessions, entrepreneurial expos, business plan competitions, personality development workshops, and academic and industry linkages. He has published several research articles in Scopus, Web of Science, ESCI and ERA Indexed journals. His research interests are in marketing, branding, consumer behavior, and entrepreneurship.

  • PHD (Malaysia, Other
  • MS (England), Other
  • MBA,Comsats I.I. Technology Lahore
  • 1. Sarwar, B., Mahasbi, M.H.u., Zulfiqar, S., Sarwar, M.A. and Huo, C. “Silent suffering: exploring the far-reaching impact of supervisor ostracism via sociometer theory” Journal of Applied Research in Higher Education, April 2024  DOI: https://doi.org/10.1108/JARHE-07-2023-0296
  • 2. Abid, M. A., Mohsin, M., Sarwar, M. A., Ashraf, A. N., & Shahzad , M. A. “Framing the Trending Landscape of Counterfeiting: A Bibliometric Analysis of Three Decades (1991-2022)” Pakistan Journal of Social Issues, December 2023  DOI:
  • 3. Sarwar, M.A., Nasir, J., Sarwar, B., Hussain, M. and Abbas, A. “An investigation of precursors of online impulse buying and its effects on purchase regret: role of consumer innovation” International Journal of Innovation Science, July 2023  DOI: https://doi.org/10.1108/IJIS-12-2022-0244
  • 4. Sarwar, B., Sarwar, A., Mugahed Al-Rahmi, W., Almogren, A. S., Salloum, S., & Habes, M. “Social media paradox: Utilizing social media technology for creating better value for better social outcomes: Case of developing countries” Cogent Business & Management, May 2023  DOI: https://doi.org/10.1080/23311975.2023.2210888
  • 5. Dr. Muhammad Arslan Sarwar “The effects of transformational leadership, organizational innovation, work stressors, and creativity on employee performance in smes” Frontiers In Psychology, April 2022  DOI:
  • 6. Hussain M, Usman M, Khan JA, Tarar ZH, Sarwar MA. “Reinvestigation of environmental Kuznets curve with ecological footprints: Empirical analysis of economic growth and population density” Journal of Public Affairs, February 2022  DOI: https://doi.org/10.1002/pa.2276
  • 7. Sarwar MA, Awang Z, Habib MD, Nasir J, Hussain M. “Why did I buy this? Purchase regret and repeat purchase intentions: A model and empirical application” Journal of Public Affairs, February 2022  DOI: https://doi.org/10.1002/pa.2357
  • 8. Sabir, Irfan, Hussain, Shahbaz, Majid, Muhammad Bilal, Rehman, Asad-ur, Sarwar, Arslan, & Nawaz, Farooq “Impact of narcissistic personality disorder on cognitive organizational cynicism with mediating role of psychological capital in selected hospitals of Punjab Pakistan” Future Business Journal, August 2020  DOI: https://doi.org/10.1186/s43093-020-00035-8