Mr. Kashif Raza
Specialization : Master of Fine Arts (Graphic Design)
Email : [email protected]
A Visionary Artist and Creative Leader Kashif Raza is a highly accomplished and passionate professional with over 11 years of experience in the fields of art, design, and creative direction. With a strong focus on achieving excellence and delivering results, Kashif has established himself as a versatile and innovative artist, excelling in graphic design, 3D modeling, UI design, and visual storytelling. His dedication to quality, attention to detail, and ability to lead teams have made him a valuable asset in the creative industry. Currently serving as an Art Director at BridgeGate Studios (Pvt) Ltd in Lahore, Pakistan, Kashif has been instrumental in developing and directing art for mobile applications and games targeting the Gulf market. His expertise in creating engaging graphics and maintaining a unified art style has contributed to the success of projects such as Lethal Encounter (Laqa Katel) and Kheman Resmi. BridgeGate Studios, a subsidiary of BGS Japan, specializes in Arabic-language mobile apps and games, and Kashif’s leadership has been pivotal in establishing the studio’s niche in this competitive market. Prior to his current role, Kashif served as a Lead CG Artist at Gameview Studios (GVS), a multinational mobile game company acquired by DeNA, Japan. During his tenure, he managed and mentored graphics teams, overseeing the art and design for several top-ranking games, including Tap Fish, G.I. Joe: Battleground, and Tap Jurassic. His ability to blend creativity with technical expertise helped these games achieve top spots on both the AppStore and Android Market. Kashif’s career also includes significant roles at MeeM Studio, where he worked as an Art Director on advertising projects, and at 360degree Fashion Studio, where he served as a Post Producer for high-profile photography and fashion shoots. His early career saw him honing his skills in graphic design and printing at Impression (Pvt) Ltd and Scanacraft (Pvt) Ltd, where he gained hands-on experience in color separation, pre-press jobs, and design. A lifelong learner, Kashif holds an M.Phil. in Media Arts and Communication Design and an MFA in Graphics/Communication Design from the University of the Punjab, Lahore. His academic background, combined with his professional experience, has equipped him with a deep understanding of form, composition, lighting, and color, which he seamlessly applies to both 2D and 3D mediums. Kashif’s passion for art and design extends beyond his professional work. He is an avid illustrator, sculptor, and photographer, constantly exploring new techniques and mediums to express his creativity. With a proven track record of leadership, innovation, and artistic excellence, Kashif Raza continues to push the boundaries of visual design, inspiring teams and creating impactful experiences for audiences worldwide. He is always eager to take on new challenges and contribute to the growth of leading organizations in the creative industry.
Statement of Research Interest
My research interests lie at the intersection of art, design, and technology, with a focus on exploring innovative approaches to visual storytelling, user interface (UI) design, and immersive experiences in digital media. With over a decade of professional experience in graphic design, 3D modeling, and art direction, I am particularly passionate about investigating how form, composition, lighting, and color theory can be leveraged to create engaging and impactful visual narratives across 2D and 3D mediums.
I am deeply interested in the evolving role of art in mobile applications and gaming, especially in culturally specific markets such as the Gulf region. My work at BridgeGate Studios and Gameview Studios has allowed me to explore the unique challenges and opportunities of designing for Arabic-language audiences, blending traditional aesthetics with modern digital techniques. This has sparked my curiosity about the cultural and psychological factors that influence user engagement and how art can bridge cultural gaps in global markets.
Additionally, I am keen to explore the potential of emerging technologies, such as augmented reality (AR) and virtual reality (VR), in enhancing user experiences and storytelling. My academic background in Media Arts and Communication Design, combined with my practical expertise, positions me to investigate how these technologies can be integrated into creative workflows to push the boundaries of visual design.
Ultimately, my research aims to contribute to the development of innovative design methodologies that not only enhance aesthetic appeal but also improve user interaction and accessibility in digital media. I am committed to advancing the field through interdisciplinary collaboration, experimentation, and a deep understanding of both artistic principles and technological advancements.