Dr. Muhammad Arslan Sarwar is working as an Assistant Professor in the Department of Management Sciences at the University Of Gujrat, Pakistan. He is having over 12 years of professional administration, marketing, teaching, and training experience. He holds a Ph.D. in Marketing from Malaysia, MS in International Marketing from England, and MBA from Pakistan. Previously, he had worked in various foreign and Pakistani institutes i.e. worked at TK Maxx, England as FL Manager, worked as a marketing and training consultant at Pakeeza Dairies in England, worked as an Administrator at Rasheed Memorial Hospital, Pakistan, and worked as Lecturer at Jinnah Postgraduate College & University of Gujrat. He has managed multidimensional tasks, conducted various research seminars, training sessions, entrepreneurial expos, business plan competitions, personality development workshops, and academic and industry linkages. He has published several research articles in Scopus, Web of Science, ESCI and ERA Indexed journals. His research interests are in marketing, branding, consumer behavior, and entrepreneurship.