Zahid Yousaf
Designation : Professor
Specialization : Master in Mass Communication
Office Exten : 143
Specialization : Master in Mass Communication
Email : [email protected]
Office Number : +(92) 533643112Office Exten : 143
- Ph.D,University of Punjab
- Masters,University of Punjab
- Bachelors,University of Punjab
- Intermediate,Lahore Board of Intermediate & Secondary Education
- Matriculation,Gujranwala Board of Intermediate & Secondary Education
| Student Name | Degree | Title | Status / Completed Year |
|---|---|---|---|
| Zeerak Noor | MS | Effects of Social Media Usage on Academic Interest and Procrastination among Youth in Pakistan , | 2025 |
| Haram Baig | MS | Impact of Media Violence on Socio-Emotional Development of Youth in Pakistan . | 2025 |
| Saniya Manzoor | Ph.D | Portrayal of Pakistani Culture in Hollywood Movies. . | 2024 |
| Sagheer Ali Khan | Ph.D | Media Messages Consumption During Covid-19 Pandemic: Investigating the Relationship between Media Usage and Stress, Loneliness, Depression and Well-being. . | 2024 |
| Uzman Ali | Ph.D | Portrayal of Pak-Us Relations in Elite Press of Pakistan and US before and after 2018 General Election in Pakistan . | 2024 |
| Mehmood Ahmed | MS | Pak-India Relations in Elite Press of Pakistan and India: War and Peace Framing . | 2024 |
| Hamid Zaheer Mir | MS | Identifying the Media Contributing Factors in Shaping Public Opinion Regarding Climate Change , | 2024 |
| Fatima Waseem | MS | Investigating Relationship Between Communication Channels and Remedial Behaviors Regarding Climate Change , | 2024 |
| Zameer Ahmed | Ph.D | Impact of Social Media Usage Patterns on Political Awareness, Political Participation and Voting Behavior of Pakistani Youth . | 2023 |
| Asim Manzoor | Ph.D | Investigating the Role of Media in Socio- Cultural and Economic Development regarding CPEC in Pakistan . | 2023 |
| Seyda Kainat Akbar | MS | Social Media Consumption Patterns and Coping Strategies Regarding Stress, Isolation, and Self-Education among Senior Citizens . | 2023 |
| Shazia Choudhary | MS | Usage of YouTube as Educational Tool Among Youth . | 2023 |
| Khaizran Batool | MS | Effects of Social Media Use on Self-Esteem and Academic Performance of Youth: A correlational Study . | 2023 |
| Faiza Bajwa | Ph.D | Impact of Packaging Politics and Branding of Political Leaders on Political Perception of Public . | 2022 |
| Zil e Huma | Ph.D | The Use of Social Media and Its Impact: A Case Study of Pakistan . | 2022 |
| Muhammad Atif Shahzad | Ph.D | Factors Influencing Mass Media Content: An Exploration in Media Sociology . | 2022 |
| Arsha Saleem Meer | Ph.D | Impact of Exposure to Trauma and Post Traumatic Stress Disorder on Performance of Jouranalists . | 2022 |
| Sobia Farooq Khokhar | Ph.D | Media Policy and Dynamics of Foreign Relationship: A case study of Quadrilateral Relationship of Pakistan, China, USA and India . | 2022 |
| Mehmood Ahmed | Ph.D | Journalists’ Emotional Intelligence and Reporting Attitude Towards Peace And War Journalism: Civic Engagement as Moderator . | 2022 |
| Tabassum Khan | Ph.D | Political Awareness: Social Media Usage Pattern of Political Parties . | 2022 |
| Abdul Majid | MS | INFLUENCE OF POLITICAL NEWS ON VOTING BEHAVIOR DURING GENERAL ELECTION 2018 IN PAKISTAN . | 2021 |
| Ezza Kanwal | MS | INVESTIGATING THE EFFECTS OF DRUG SCENES ON YOUTH IN BOLLYWOOD MOVIES , | 2021 |
| Rida Javaid | MS | Exposure of Extra Marital Affairs in Prime Time Dramas and Its Impact on Married Women . | 2021 |
| Hafiz Qasir Abbas | Ph.D | Framing Relations of United States, Pakistan and India in Elite Press: A Comparative Analysis . | 2021 |
| Amna Zulfiqar | Ph.D | Portrayal of Civil-Military Relations in Pakistani Press During Raheel Shareef Regime . | 2021 |
| Umair Nadeem | Ph.D | Effects of Political News on Voting Behavior During General Election 2013 in Pakistan . | 2021 |
| Maham Naeem | MS | EFFECTS OF PAKISTANI TV CRIME SHOWS ON FEMALES’ BEHAVIOR . | 2021 |
| Amina Asghar | MS | ROLE OF FACEBOOK IN CREATING AWARENESS REGARDING PANDEMIC: A CASE STUDY OF COVID-19 , | 2021 |
| Muhammad Sana Ur Rehman | MS | Effects of Facebook Advertisements on Consumer’s Behavior . | 2021 |
| Farwa Yasin | MS | EMERGING TRENDS IN YOUTUBE POLITICAL CHANNELS: ATTERNATIVE TOOLS IN FREEDOM OF EXPRESSION , | 2021 |
| Taimoor Ali Saleemi | MS | Effects of TV Talk Shows on Political Awareness of Viewers . | 2020 |
| Shahzad Hameed | MS | Comparative Coverage of Child Abuse Reported in Daily The News and, The Dawn . | 2020 |
| Syeda Mahapara | MS | Framing of Pak-Us Relations During PML (N) Regime in Elite Press of Pakistan and United States , | 2020 |
| Zirva Azmat | MS | Coverage of Act of Terrorism and Its Impact on Audience , | 2020 |
| KHALIL-UR-REHMAN | MS | Collective Identity Constriction Through Media in Pakistan . | 2020 |
| Muhammad Haseeb Sarwar | Ph.D | Framing of Arab Spring in US and Pakistani Press. . | 2020 |
| Sarmad Iqbal | Ph.D | Investigative Journalism and Social Responsibility theory: A Press Appraisal . | 2020 |
| Munham Shehzad | Ph.D | Promoting Elite Culture By Pakistani TV Channels . | 2020 |
| Shahzadi Nusrat | MS | Portrayal of Women in Animated Movies of Hollywood . | 2019 |
| Shehzeen Arshad Malik | MS | Female Combat Pilot . | 2019 |
| Ulfat Mustafa | MS | Relationship between Media Exposure and Political Socialization of Audience . | 2019 |
| Hina Noor | MS | A Comparative Study of Academic Score Between The Users and Non-Users of Social Media . | 2019 |
| Rooh Ul Amin | Ph.D | Socio-Psychological Effects On Media Professionals Standard During The Military Operations In Pakistan . | 2019 |
| Abrar Ahmad | MS | Media Framing of Insurgency Issues in Pakistan . | 2019 |
| Sidra Ehsan | MS | Food Book: A Way Towards Save Food . | 2019 |
| Umar Rashid | MS | Impact of Media Educational Advocacy IN Enhancing Literacy Rate . | 2019 |
| M. Mubashar Ikram | MS | Framing of US Image In Pakistani Press . | 2019 |
| Muhammad Luqman Arshad | MS | Gaylord College of Journalism and Mass Communication, OU, USA: Video Documentary . | 2016 |
| Abdur Rehman | MS | Framing of Syrian Civil War in Saudi and Iranian Press . | 2016 |
| Zil-E-Huma | MS | Documentary Furniture Industry in Gujrat . | 2016 |
| Ahmer Sohail | MS | Advertisements Targeting under-age viewers and Selective Exposure and Retention: Impact of advertising to children on their social behavior patterns and emerging stress on family level . | 2016 |
| Muhammad Imran Aslam | MS | Framing of Karachi Operation in National Press . | 2016 |
| Nadeem Ashraf | MS | Framing of Pak-India relations during Muslim League(N) Regime in National Press of Pakistan and India . | 2016 |
| Wahid Arjmand Zia | MS | Media and Disasters Management: A Case Study of Flood 2015 in River Chenab . | 2016 |
| Faisal Arshad Butt | MS | Portrayal of Minorities in National dailies of Pakistan . | 2016 |
| Farhan Mushtaq | MS | Indus Dolphin: A Rare Specie . | 2016 |
| Ghazala Yasmeen | MS | Sensationalizing News Events by Pakistani Media . | 2016 |
| Muhammad Farrukh Aslam | MS | Media & Foreign Policy: Pak-Afghan Relations during Nawaz Sharif Regime . | 2016 |
| Moazma Fiaz | MS | Portrayal of China-Pakistan Economic Corridor (CPEC) in Leading Press of Pakistan and India . | 2016 |
| Muhammad Hasan Raza | MS | Symbol of Federation (TV Documentary) . | 2014 |
| Imran Shahzad | MS | Framing of Pak-China Relations in Elite Press of Pakistan and China . | 2014 |
| Asad Ullah Khalid | MS | Role of Crime Shows in Forming Public Opinion about Crime in Pakistan: An Exploratory Study . | 2014 |
| Ehtisham Ali | MS | Coverage of Pak-US and Indo-US Relations in Elite Press . | 2014 |
| Syed Ali Hassan Shah | MS | Comparative Coverage of Women issue in Elite Press of Pakistan, India and Bangladesh . | 2014 |
- Convener , Campus Based Fact-Checking Committee
- Member, Plagiarism Standing Committee (PSC)
- Convener, Committee to formulate Quality Policy of UOG in line with UOG Mission and Vision
- Member, Committee for Development of Social Sciences & Humanities in Pakistan (CDSSHP),Higher Education of Pakistan(HEC)
- Member, HEC Curriculum Review Committee for the subject of Mass Communication
- Member of UOG Syndicate
- Convener, Faculty Board, Faculty of Arts, UOG
- Member, Faculty Board, Faculty of Social Sciences
- Member, Faculty Board, Faculty of Social Sciences, Superior University, Lahore
- Member, Board of Studies, Department of Mass Communication, GC University Faisalabad
- Member, Board of Studies, Department of Mass Communication, Virtual University
- Member, Board of Studies, Department of Mass Communication, Lahore College for Women University, Lahore
- Member, Board of Studies, Department of Mass Communication, UMT, Lahore
- Member, Board of Studies, Department of Mass Communication, GC University Sargodha
- Member, Board of Studies, University of Sargodha
- Member, Doctoral Program Committee, Allama Iqbal Open University, Islamabad
- External Examiner for Doctoral and M. Phil Dissertations
- As Expert, Selection Board, Fatima Jinnah Women University, Rawalpindi
- As Expert, Selection Board, Islamia University Bahawalpur
- As Expert, Selection Board, Lahore College for Women University, Lahore
- As Expert, Selection Board, Virtual University
- Member Board of Advanced Studies and Research, University of Sialkot
- Member Academic Council, University of Gujrat
- Member Academic Council, University of Narowal
- Member Academic Council, Minhaj University
- Convener, Scrutiny Committee, University of Narowal
- Convener, Affiliation Committee, UOG
- Member Affiliation Committee, UOG
- Chairperson, Masjid Committee ,UOG
- Chairperson, House Allotment Committee, UOG
- In Charge Printing Press, UOG
- Chairman, Library Committee, UOG
- Member Advanced Studies and Research Board, UOG
- Served as Director, Directorate of Academic Coordination, UOG
- Reviewer, for Various National and International Research Journals
- Panelist, in various national and international conferences
- Convener, Protection against Harassment of women at the Workplace Act 2010, UOG
- Member, Institutional Scholarship Award Committee (ISAC), UOG
- Convener, Review Committee for MPhil/MS and PhD Program 2023-2024, UOG
- Chairman, Grievance Committee, UOG
- Convener, Loan / Advance Committee, UOG
- Convener, Committee for Evaluation / Recommendation for participation in Capacity Building and Event Support, UOG
- Convener, Committee for Rent Assessment and Searching of Hostel, UOG
- Convener, Event Management Committee, UOG
- Convener, Discipline Committee, UOG
- Convener, Policy Framework for Work Charged Employees, Daily Wages and contingent paid staff of University of Gujrat
- Convener, Committee regarding Transition from BA/BSc Programs to Associate Degree Programs
- Convener, Committee for Rankings
- Member, Committee to look into various matters pertaining to NSMC, Gujrat and Ex-Constituent / City Campuses
- Member, Committee regarding preparation of SOPs for Departmental Get-togathers and Study Tours
- Member, Committee regarding UOG Sub-Campus (M.B.Din)
- Member, Study Leave Committee
- Member, Committee to evaluate the issues raised by employees regarding Provisional Seniority List
- Member, Grievance Committee under PPRA Rules
- Convener, Committee for Need Assessment of Janitorial Activities
- Member, TTS Standing Committee
- Convener, Committee to review Conflict of Interest Policy in line with HEC & AS&RB Rules
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1. Touheed Ahmad, Faiza Bajwa, Zahid Yousaf “Effects of Social Media Use on Political Knowledge: Case Study of University of Gujrat” Annals of Human and Social Sciences, July 2024 DOI: https://ojs.ahss.org.pk/journal/article/view/755
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2. Ali Nawaz Cheema, Zahid Yousaf “RELATIONSHIP BETWEEN SOCIAL MEDIA USE AND LEVEL OF AGRICULTURAL INFORMATION AMONG FARMERS OF PUNJAB PROVINCE, PAKISTAN” Journal for Business Education and Management, June 2024 DOI: https://journals.csrpublisher.com/index.php/jbem/article/view/115
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3. Zirva Azmat, Zahid Yousaf, Mehmood Ahmed “ Social Media Influencers and the Purchasing Decisions of Youth: With Special Emphasis on Emotional and Rational Aspects” Journal of Asian Development Studies, May 2024 DOI: https://doi.org/10.62345/jads.2024.13.2.87
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4. Adnan Shahid, Zahid Yousaf, Mehmood Ahmed, Najma Khaliq “Portrayal of Physical and Sexual Women Violence Issues in Elite Press of Pakistan” Journal of Asian Development Studies, May 2024 DOI: https://doi.org/10.62345/jads.2024.13.2.79
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5. Muhammad Abu Bakar,Zahid Yousaf, Arshad Ali “Unraveling the Media Crisis in Pakistan: A Qualitative Analysis of the Root Causes of Media Layoffs and Closures” Global Regional Review: GRR, March 2024 DOI: http://dx.doi.org/10.31703/gmcr.2024(IX-II).08
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6. Farhan Latif, Muhammad Yousaf, Prof. Dr. Zahid Yousaf “Television Journalism in Pakistan: Historical Evolution, Challenges and Prospects” Global Mass Communication Review, March 2024 DOI: http://dx.doi.org/10.31703/gmcr.2024(IX-II).08
| Date | Title | Agency/Organization | Amount | Status |
|---|---|---|---|---|
| 2012-07-12 | Mass Mediated Reception and the Actual Prevalence of hate violence (crime) in Punjab: A Socio-Demographic Survey of Urban Dwellers | Higher Education Comission | 4.2 Million | Completed |
| 2023-07-06 | Human Rights and Cultural Diversity: Role of Media and Civil Society | Higher Education Comission | Completed | |
| 2018-08-13 | Media And Terrorism: Role of Media in Combating Terrorism; Creating Awareness in Society and Promoting Peace Activities in Pakistan | Higher Education Comission | Completed |