Dr Waqas Manzoor Dar
Expert business management, marketing and behavioural studies university teacher with more than 16 years of teaching experience at bachelor and post graduate level. Strong philosophy of teaching, and knowledge of many different methods to motivate students, teachers and staff to develop their expertise in specific areas. A team player with ample administrative experience and skills to meet organisational challenges. Dedicated partner to education programs and outreach events that help promote learning and support the community.
My research focuses on understanding consumer behavior, organizational dynamics, and customer relationship management to enhance business strategies and decision-making. Through an interdisciplinary approach, I aim to contribute to the development of effective policies and strategies that drive business growth and sustainable development.
- PhD, Other
- Master of Philosophy,University of Gujrat
- MBA,University of Punjab
- Bachelor of Science,Goverment College University , Lahore
- Intermediate,Goverment College University , Lahore
- Best mentor Award 2017 Awarded by the Vice Chancellor University of Gujrat, this honor recognizes my dedication to student mentorship at the Business Incubation Center. Through guidance, coaching, and strategic support, I contributed to the development of young entrepreneurs, fostering innovation and business growth. This award reflects my commitment to nurturing talent and empowering students to transform ideas into successful ventures.
| Student Name | Degree | Title | Status / Completed Year |
|---|---|---|---|
| Mahnoor Anjum | MS | CONSUMER PURCHASE DECISION IN THE CROSS-RELIGIOUS CONTEXT: EMPIRICAL EVIDENCE FROM PAKISTAN International businesses have frequently been harmed by unanticipated boycott movements in overseas marketplaces as a result of customer animosity towards a nation (origin of products). The purpose of this study is to empirically analyse the relationship between consumer boycotts with consumer affinity and consumer animosity (concerning Israeli products). We utilised data from 253, in order to test the predictors, mediation and moderated mediation hypothesis. The IBM SPSS and AMOS were utilised for this purpose. The primary goal of consumer boycott research which is a significant topic in the marketing literature, is to figure out why customers choose to engage in boycotts. In our research, the direct influence of animosity on boycott intention is more established, as is the reduced effect of consumer affinity in the case of willingness to boycott. Thus, in the context of boycott efforts, the contrasting role of consumer affinity in reducing the effects of consumer animosity is pointed out by providing innovative management implications. The initial study population consists of consumers who have participated in a consumer boycott are older than 18 and have awareness of boycott Israeli brands. There were 300 persons in the sample size of which 253 were selected after data screening. The sample was chosen using the convenience sampling approach. Study participants are residents of Pakistan. This study seeks to help businesses and scholars identify the reasons behind boycott intentions for religious responsible decision-making processes, as well as to increase their engagement in the lives of others. The study suggests that studies on boycott intention should include relevant elements of consumer animosity, and consumer animosity and religious commitment. This could improve knowledge of the sentiments of consumers that lead to boycotts and help a business resist them. The findings indicate that boycott intention has a positive direct effect of animosity on Boycott Intention. The other findings indicate that boycott intention has a negative direct effect of affinity on Intention. In the case of mitigated mediation effect of religious commitment in the case of Israeli brands. Consumer boycotts are potential for any firm nowadays | 2024 |
- Coordinator, MBA Programs, Department of Management Sciences October 2023 to Present
- Coordinator, Society for the Promotion of Entrepreneurial Activities, Knowledge and Skills (SPEAKS) University of Gujrat 15/01/2010 – 5/08/2017
- Campus Director UOG City Campus (G.T Road) 16/08/2021 – 31/07/2023
- Coordinator Evening Programs G.T Road Campus 16/08/2021 – 31/07/2023
- Trainer and Mentor, Business Incubation Center, University of Gujrat 10/08/2014 – 20/08/2017
- Deputy Director Co-Curricular Activities 03/02/2015 – 20/10/2017