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Department of Multimedia Arts

Mission

The mission of Multimedia Arts Department at School of Art Design and Architecture is to involve the students and faculty in industry linkages, exchange programs, active projects with cultural and social relevance along with giving them the skill and aesthetic sense to make their work par excellence.

Introduction

Department of Multimedia Arts was established to cater the market requirements of producing media artists and designers. Considering the importance of digital and multimedia technologies, the students are trained to meet the emerging demands of the market. The dynamic nature of this subject demands an inter-disciplinary approach that transcends the traditional design disciplines. Such an approach requires the education of students to be flexible and open minded so that they are provided a comfortable, facilitative yet competitive environment where they can enhance their abilities, apply their ideas and can get optimum advantage from their skills.

The world of multimedia is evolving rapidly and as it's the first degree of its kind in Pakistan. So, the courses continue to evolve with the need of the hour. The department has got a highly energetic, experienced and devoted faculty and practitioners. The students of this department have access to quality professional equipment which they are encouraged to use. This equipment not only includes cameras, lights and sound equipment but also well-formed and maintained workstations. We believe in letting our students test the limits of their talent and imaginations.

Program Offered

At the Department of Multimedia Arts learners are taught by the industry's best professionals. It means learning from the people who are renowned in their fields. The basic focus of learning is to explore creative thinking strategies and experimentation to create new media projects spanning multiple art disciplines.

Multimedia arts bachelor programs allow students to concentrate in several areas including design, digital photography, interactive arts, game design, sound design/ visual effects, 3D imaging, animation and video art.

The quality of practical skills that students learn at the department is recognized by professional industry associations, as well as by the Higher Education Commission (HEC). The students are encouraged to present their work through participation in industry- based competitions and events.

In the last two semesters the students execute studio assignments followed by a mini-thesis. Students complete a final thesis project based on their area of professional interest.

Chairperson´s Message

The Department of Multimedia Arts is a unique place to be at. Here, we instill the various media like film making, animation, game design and experience design with the goal to create well rounded artists and instill professional behavior

The world needs to be represented and when the varied student body with the enriched experience joins the industry, explore their medium individually or involve themselves in to any cultural or social activity, they create waves. Our students and alumni have created waves and continue to do so. Their work is much-admired all over the world and they continue to make their mark in the industry.

We welcome individual and original ideas to nurture the direction the student wants to take. This is the age to push the boundaries and encourage interdisciplinary practices with inter-textual subject matter and socially relevant design.