Faculty of Social Sciences

Social sciences today have spread into more and more specialized disciplines, which deal with different aspects of social life of the people in a society. The compartmentalization of social sciences into various disciplines does not, however, negate the fundamental characteristics that it deals with social facts in whatever context we may study them. What makes the modern social sciences different is the method of discovering facts and figures. In spite of practical difficulties faced by social scientists in maintaining objectivity in the collection of facts, the coherence of social phenomenon and the profound unity of social sciences have never been seriously doubted.

Developing nations such as Pakistan are making their utmost effort to modernize themselves in order to achieve dynamic social institutions that are capable of solving their complex and diversified problems. Development, therefore, both economic and social, has become a keyword in the community of developing nations in the present era. It is not only a process of change, but it also signifies the plans and policies of government as well as other business and commercial institutions to find ways and means for satisfying the rising expectations of the people.

In Pakistan, there is a dire need of diverting the efforts of development on scientific lines, which means a concrete and deliberate emphasis on rational process of working in human organizations and manipulation of resources towards the attainment of desirable goals. The Faculty of Social Sciences at UOG has designed its academic programs keeping in view this need. UOG has planned close liaison and linkages with public and private sector organizations in order to facilitate the transition of the students from theory to practice for facing the real life problems in a dynamic working environment with courage, conviction and confidence.

Prof. Dr. Farish Ullah Yousafzai

Director (Dean)

Faculty of Social Sciences

Ph# 0533643112, Ext.161

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Farish Ullah Yousafzai completed his post-doctorate fellowship in the area of health communication from WKW School of Communication, Nanyang Technological University, Singapore in 2006-2007. He has done his Ph.D in campaigns’ effects in the area of health communication from University of Karachi in 2002. He has more than 26 years post graduate level teaching experience and at his credit. He was selected as professor in communication sciences and appointed as Director Social Sciences, University of Gujrat in Dec. 2011. His area of interest is health communication effects and several national and regional journals have published his articles. His second area of interest is war and peace journalism. His book “Social Communication Campaigns: A Study of the Effects Process” has been translated into three European languages—French, German, and Russian. He has supervised more than 30 students at M.Phil level.

Dr. Atif Ali Jaffri

Associate Director

Faculty of Social Sciences

Ph# 0533643112, Ext.147

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Dr. Atif Ali Jaffri is currently working as Associate Director of Faculty of Social Sciences and Head of Economics department at University of Gujrat. He did PhD in Economics from Pakistan Institute of Development Economics (PIDE) in 2007. He was among pioneer badge of PhD Economics Program at PIDE. His doctoral dissertation was in the field of International Finance titled “Exchange Rate Pass-through to Consumer Prices in Pakistan: Does Misalignment Matter?” He has taught M.Phil courses including Advanced Macroeconomics, Advanced Econometrics, Current Issues in Pakistan Economy, and International Finance. He has published a number of research papers in the area of international finance along with supervising a large number of research theses. In 2012, he won competitive research grants from Higher Education Commission (HEC) and International Food Policy Research Institute (IFPRI) as principal investigator.

Before joining UOG, he has worked in the Economic Analysis department of State Bank of Pakistan (SBP) for 5 years. During stay at SBP, he was extensively involved in writing chapters in Annual, Quarterly, and occasional reports.

As an economist and thinker, in his articles and talks he persistently supports indigenous thinking among students and faculty, inclusive growth, investment on youth, democratic values, economic uplift of marginalized groups of population, institutional transparency, female labor force participation irrespective of sectoral boundaries, friendly relations with neibourers including India, rehabilitation of trust between State and Awam, and prioritization of economic issues in political parties’ agendas. In his opinion, universities should promote culture of debate in classrooms, seminars, and society as a whole to motivate students for their effective role in the integration of educational institutions with society and industry.

Mr. Abid Majeed

Faculty Officer

Faculty of Social Sciences

Ph#0533643112-161

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Mr. Abid Majeed is a faculty member at the Centre for Media & Communication Studies in the capacity of Research Officer. His career contains 13 years of managerial and administrative experience including more than 9 years in advertising, public relations, editing and creative writing in various reputable public and private organizations. He also taught various courses at undergraduate and graduate levels as visiting lecturer at Allama Iqbal Open University and Minhaj University as well.

His areas of interests include Political Communication and English language. He did his MSc degree in Mass Communication from Allama Iqbal Open University in 2006. He is a student of M.Phil Mass Communication Program at University of Gujrat.

Mr. Abid Majeed started his career in 1999 and served various esteemed public and private organizations majorly Institute of Communication Studies of Punjab University and Din Media Group. He was the editor of ‘Futureineye’ a magazine and sub examiner of BA (Journalism) at Punjab University.

He has been awarded multiple certificates of appreciations from various national and international organizations comprising of WHO, UNICEF, US Information Resource Centre, Bargad and Ministry of Information & Broadcasting Pakistan/International Labor Organization.

Followings disciplines have been constituted under the Faculty of Social Sciences.