Research and academic planning at the University of Gujrat have been devised keeping in view the present day socio-economic challenges and industrial demands of the market. It is imperative to make education compatible with the socio-economic uplift of the country. Academic agenda at the University of Gujrat is research oriented. Product Design Centre here has been established at par with the international standards. The Center is working hard to develop and promotes the industrial infrastructure. Our campus administration will cooperate mini industry in coming out any technical complication. This was said by the Vice Chancellor Prof. Dr. Mohammad Nizamuddin in a meeting with the members of the Gujrat Chamber of Commerce and Industries (GCCI).

Delegates of the GCCI were invited to witness the First Thesis Exhibition 2010 of the students of Product Design, Graphics Communication, Textile designing and Multimedia at School of Art & Design. Vice Chancellor stressed the need to establish industrial-academia linkages to benefit from the innovative designs developed at the centre. On the occasion member of GCCI were also briefed by the Director PPDC and School of Art & Design Prof. Fawad Khawaja. Mr. Khawaja proposed a comprehensive plan of the collaboration between centre and the industry. He said that our center has established a unique plan of producing industrial commodities. We have arranged the latest equipment and expertise in the field, Prof. Khawaja remarked. He stressed the significance and prospects of Product Designing Industry. He said that Pakistan can only excel in export sector by paying special attention to an innovative designing. Prof. Khawaja maintained that the Centre has produced a lot of expertise in different fields. He said that our alumni have recognition in the market. He said that the product designing is vital for peoples’ consumption of daily life Commodity. Prof. Khawaja briefed about the strategy of the Centre by which students are tuned up with the special innovative tendencies in model designing. He explained various techniques for getting in the market. He said that low cost and pragmatically designed articles have a special value in the market. He explained different techniques for getting in the mass consumers market. Prof. Khawaja urged the delegates to persuade industrial units to avail the opportunity of the Centre. On the other hand, President GCCI Mirza Imtiaz Ahmed while visiting the PPDC remarked that the varsity has started producing the skilled human resource in the different fields of the running industry. Our chambers will definitely try to avail the opportunities at PPDC. Plans and equipments at the Centre are diverse and modern. They can be used to fulfill plans at the designing industry. GCCI will try to overcome the industrial downfall of the local industry by availing the facilities available at the University of Gujrat in the form of skilled human resource or an industrial planning. He termed the vision and planning of the administration of the UOG modern, practical and compatible with the industrial demands.